Thinking Inside The Box - by Kirk Cheyfitz - About the Author

• Introduction
• THE PLANKS THAT MAKE UP THE BOX—SOME THINGS NEVER CHANGE
• KNOWING WHAT CAN BE CONTROLLED AND WHAT CAN’T
• UNIFYING THE WHOLE BUSINESS
• The People Box
• Nothing Lasts Forever
• Remarks
• Reading Suggestions & CONTENTS
• About the Author

About the Author

An award-winning reporter and successful businessman, Kirk Cheyfitz has built the world’s first and largest global custom publishing network for McCann-Erickson WorldGroup, the world’s largest advertising agency. After only four years, The Publishing Agency International has full-service companies in New York, Amsterdam, Brussels, London, Madrid, and Seattle. Cheyfitz was a Pulitzer finalist for investigative work at the Detroit Free Press and won the prestigious Sigma Delta Chi Bronze Medallion for investigative reporting, among many national and regional journalism honors.

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